Discovering East Tawas Treasures: A Shopper’s Guide to Michigan’s Sunrise Side

East Tawas, Michigan, is a hidden gem on the state’s Sunrise Side. Beyond its sandy beaches and scenic landscapes, East Tawas offers a vibrant local shopping scene that reflects the town’s unique character and friendly atmosphere. 

O’Connor’s of East Tawas
116 Newman St.
From furniture to fashion and everything in between, O’Connors has called downtown East Tawas home since 1948. O’Connor’s offers you an opportunity to enhance your home’s décor with exciting new furniture, upholstered in unique fabrics and leathers. The clothing departments have everything you need for work, weekend casual, or special occasions.

Branham’s Jewelry
101 Newman St.
– A Michigan Retailers Association Member!
For over 50 years, Branham’s Jewelry has been one of the most trusted names for jewelry in Northeast Michigan. Branham’s Jewelry was started by Joe Branham, who has always held a true passion for serving people. From engagement rings to watch repair, Branham’s has experts to guide you in selection or repair. 

Village Chocolatier
104 Newman St.
Since founder Larry Hahn opened his shop in 1983, The Village Chocolatier has remained an independently-owned family business, hand-making fine chocolates loved by East Tawas residents and vacationers. In the store, you can customize a selection of your favorites or choose from various sized boxes of their most popular assortments. If you’re buying chocolates for someone else, The Village Chocolatier will wrap your gift so that it will make a lasting impression, no matter what the holiday or occasion.

The Ladies Room
110 Newman St.
The Ladies’ Room was born out of a desire to create a space where women can come together, help each other look and feel great, and leave with a smile on their face. Put on a dress that brings you joy, a top with colors and shapes that surprise and excite you, a pair of jeans that fit you and make you smile. Styles that compliment you and bring out your best and shoes so wearable with a touch of whimsy. You’ll find clothes for a season and clothes that are timeless.

Nordic Sports
218 West Bay St.
Since 1976, Nordic Sports has been outfitting Northeastern Michigan with comfortable clothing, rugged and casual footwear, and quality outdoor gear for all “Up North” seasons. Nordic Sports is the place to come for hiking, canoeing, kayaking, fly fishing, cross-country skiing, snowshoeing, backpacking and camping equipment, maps, books and advice. A true outdoor specialty shop offering the best in supplies and accessories from the outdoor industry’s top names, and their personalized service and knowledge are well respected amongst a loyal following of long-time customers. 

East Tawas, Michigan, invites visitors to explore its local shopping scene, where each store contributes to the town’s unique charm and lakeside allure. The next time you find yourself captivated by the beauty of Lake Huron, take a leisurely stroll through East Tawas’s streets – you might just uncover gems that capture the essence of this Sunrise Side retreat.